Marketing communications & public affairs
Athens. Connected to the world.We turn business ambition into a clear position, a distinctive voice and a presence that earns attention. Digital experience, performance marketing, original writing and senior media and institutional relationships bring the strategy to life.
Discover what we doDiscover our platforms ↓One9Six · Hospitality analysis + tools
An in depth One9Six guide to visitor mix, booking contribution, acquisition cost and hospitality campaigns, with worked examples and two interactive calculators.
Read the analysis and try the tools ↗
One9Six Lab
Explore the evidence. Test the assumptions. Leave with a brief, a comparison or a plan your team can use.
Enter the Lab ↗
Research into strategy · Tourism Strategy
More visitors, shorter stays and higher spending per night. Our national analysis asks what these shifts mean for the next business decision.
Explore the research ↗A point of view
Three questions that connect marketing decisions with business priorities. Explore the thinking and put it to work.
AI. Judgment. Responsibility.
Speed changes the workflow. It also changes where you need to pay attention.
Explore the thinking
Hospitality. Performance. Value.
Read demand beside acquisition costs, cancellations and the value of the stay.
Explore the thinking
Media. Reputation. Trust.
A credible story needs substance that survives the next question.
Explore the thinking01 / What we do
We connect brand strategy, digital experience and performance with the communications that build reputation and influence. One direction, carried through creative, content, media and institutional engagement.
From the first strategic decision to the digital platform, campaign or international meeting, we take responsibility for both the thinking and the delivery.
Digital platforms, search and social, connected to campaigns that drive demand and conversion.
02Corporate positioning, senior media relations and crisis counsel that strengthen credibility.
03Policy intelligence, stakeholder engagement and institutional dialogue, in Greece and internationally.
04Brand narratives, original copy and technical content, written with authority in Greek and English.
05Positioning, identity and campaign ideas that give brands a distinctive place in the market.
06Conferences, live experiences and international delegations built around meaningful participation.
07Reports, magazines and digital editions combining editorial rigour with distinctive design.
08Market intelligence, commercial positioning and partnerships that open new opportunities.
02 / Where we go deeper
Sector focus
Hospitality, destinations, aviation, marinas and cruise travel.
Sector focus
Enterprise technology, digital products, videogames and innovation ecosystems.
Sector focus
Industry, retail, healthcare, pharmaceuticals and professional services.
Sector focus
Ministries, public institutions, local government and political organisations.
Sector focus
Culture, entertainment, creative production and videogames.
The One9Six platforms
We invest in understanding the sectors we serve. Our platforms connect research, ideas and substantive dialogue, bringing evidence, perspective and a clearer direction to your strategy.
A shared approach. A distinct field of expertise for every platform.
Our platform for the ideas and public work of Greek and international thought leaders. An editorial resource and a starting point for dialogue across business, science, technology and public policy.
Our specialist platform connecting defence, industrial capacity, technology and public policy. Greek priorities in an international context, with attention to procurement, supply chains, investment and the partnerships that build capability.
Our tourism platform brings destinations, hospitality, investment, mobility and host communities into the same conversation. Research and industry dialogue connect with the commercial realities of tourism. A One9Six initiative developed with SmartPress.
We are partners in and operate Innovation Technology Alliance. It connects businesses, public institutions and research organisations across Greece and Spain through technology cooperation, institutional dialogue and international missions.
Evidence, institutions, markets and the developments that shape a sector.
Focused conversations about real challenges and relevant expertise.
Knowledge translated into clear arguments, stories and substantive content.
Communications and institutional engagement around a defined objective.
A complex market calls for a partner who understands the context.
Talk to us about your sector ↗03 / Selected experience
Technical content, media relations and digital communications
Digital marketing, social media and website design
Media relationships, event communications and digital campaigns
Corporate communications, executive positioning and public affairs
Institutional dialogue, international missions and strategic communication
Digital experience, web development and bilingual content
Clients & collaborations
Brands, businesses and institutions we have worked with, alongside our own initiatives. Explore the projects to see what we took on for each.
Architecture Greece / CityLab
Writing as a strategic discipline
The right language makes a brand recognisable, an argument persuasive and a complex subject accessible. We write original Greek and English copy across campaigns, articles, speeches, websites and technical content.
04 / Perspectives
Development:
The Commission has approved corrective measures on illegal-product risk assessment. Implementation and independent scrutiny still lie ahead.
Read the article
Development:
A possible voluntary code would connect banks, platforms and trusted flaggers. Brands can improve their own response before the process concludes.
Read the article
Development:
The Council’s position could change some measurement rules. Businesses need a clear view of their current data setup while negotiations continue.
Read the articlePractical resources
Practical guides to AI workflows, direct bookings, campaign planning and strategic communication.
Latest
Development:
Its October release gives hotels another reason to make room details, policies and local experiences easy to understand.
Read the article
Development:
New Reuters Institute research makes the information behind an AI answer a practical communications priority.
Read the article
Development:
The law starts on 1 January. Brands and institutions should revisit how they reach young people, parents and educators.
Read the articleUseful tools. Clear next steps.
Start with the objective
Choose the question closest to yours. Explore relevant work, try a useful tool and give us the context for your project.
Launch
Align the story, the audience and the launch experience before the first announcement.
Tell us what you needA useful starting point
Architecture GreeceDigital experience, web development and bilingual content
Media pitch brief builderGrowth
Examine the offer, acquisition costs and conversion journey before deciding where the next budget should go.
Tell us what you needA useful starting point
Don BestDigital marketing · Performance marketing · Website · Content
Campaign break even calculatorReputation
Clarify what is known, who needs an answer and how the organisation should communicate its position.
Tell us what you needA useful starting point
OpenBetPublic affairs · Media relations · Corporate content · Events
Crisis first hour plannerInstitutional engagement
Start with the issue, the relevant institutions and the evidence a productive discussion requires.
Tell us what you needA useful starting point
Hellenic Spanish Chamber of CommerceInstitutional relations · International missions · Communication
Event content plannerDigital transformation
Connect the website, content, campaigns and AI workflows with the task the business needs to accomplish.
Tell us what you needA useful starting point
Architecture GreeceDigital experience, web development and bilingual content
AI workflow savings calculator
