Marketing communications & public affairs
Athens. Connected to the world.Think bold.
Move people.
We turn business ambition into a clear position, a distinctive voice and a presence that earns attention. Digital experience, performance marketing, original writing and senior media and institutional relationships bring the strategy to life.
Discover what we do01 / What we do
The strategy to compete.
The ideas to stand out.
We connect brand strategy, digital experience and performance with the communications that build reputation and influence. One direction, carried through creative, content, media and institutional engagement.
From the first strategic decision to the digital platform, campaign or international meeting, we take responsibility for both the thinking and the delivery.
Digital Experience & Performance
Digital platforms, search and social, connected to campaigns that drive demand and conversion.
02Corporate Communications & Reputation
Corporate positioning, senior media relations and crisis counsel that strengthen credibility.
03Public Affairs & Advocacy
Policy intelligence, stakeholder engagement and institutional dialogue, in Greece and internationally.
04Content Strategy & Storytelling
Brand narratives, original copy and technical content, written with authority in Greek and English.
05Brand Strategy & Creative
Positioning, identity and campaign ideas that give brands a distinctive place in the market.
06Experiences & Global Engagement
Conferences, live experiences and international delegations built around meaningful participation.
07Editorial & Publishing
Reports, magazines and digital editions combining editorial rigour with distinctive design.
08Growth Strategy & Partnerships
Market intelligence, commercial positioning and partnerships that open new opportunities.
02 / Where we go deeper
Sector knowledge.
Sharper communication.
Sector focus
Tourism & hospitality
Hospitality, destinations, aviation, marinas and cruise travel.
Sector focus
Technology & innovation
Enterprise technology, digital products, videogames and innovation ecosystems.
Sector focus
Business & industry
Industry, retail, healthcare, pharmaceuticals and professional services.
Sector focus
Government & public institutions
Ministries, public institutions, local government and political organisations.
Sector focus
Institutions, culture & education
Culture, entertainment, creative production and videogames.
03 / Selected experience
The work behind
the experience.
Technical depth. Editorial authority.
Corporate communications · Digital marketing · Technical content · Media relations
One destination. A coherent digital identity.
Digital marketing · Social media · Website design and management
Clients & collaborations
Relationships across
industries and borders.
Brands, businesses and institutions we have worked with, alongside our own initiatives. Explore the projects to see what we took on for each.
Writing as a strategic discipline
Words that carry
your weight.
The right language makes a brand recognisable, an argument persuasive and a complex subject accessible. We write original Greek and English copy across campaigns, articles, speeches, websites and technical content.
04 / Perspectives
A point of view.
Grounded in practice.
AI Max for hotels: more reach needs a better brief.
More reach is useful when it serves the right inventory, guest and stay dates. Give AI Max a commercial brief, a controlled test and a measurement plan before expanding a hotel campaign.
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A hotel’s best campaign is not always its highest ROAS.
Campaign revenue is only the beginning of the calculation. Cancellations, channel costs and the cost of fulfilling the stay determine what the booking contributes. Use that contribution to guide the next investment.
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Measure the stay, not just the confirmation page.
The confirmation page records a booking. It does not record the final value of the stay. Connect campaign and reservation data to account for changed dates, cancellations and completed stays.
Read the articlePractical resources
Put the thinking into practice.
Practical guides to AI workflows, direct bookings, campaign planning and strategic communication.
Latest
The developments
behind the decisions.
Development:
Google’s September AI Max update: check the release status.
A release announcement and a usable account feature are different stages. Check availability, controls and measurement before deciding what Google’s AI Max update should change in your campaign.
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Development:
Being seen and being believed are different jobs.
Discovery earns the first impression. Verification shapes what follows. Reuters Institute research offers a useful starting point for planning the evidence, coverage and sources people encounter after they first see a story.
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Development:
AI transparency is now an operational communications issue.
AI transparency belongs in the publishing workflow. European guidance makes approval, disclosure and documented checks practical questions for communications teams using generated content.
Read the article