Marketing communications & public affairs
Athens. Connected to the world.Think bold.
Move people.
We turn business ambition into a clear position, a distinctive voice and a presence that earns attention. Digital experience, performance marketing, original writing and senior media and institutional relationships bring the strategy to life.
Discover what we doOne9Six · Hospitality analysis + tools
The hotel is full. What does it leave?
An in depth One9Six guide to visitor mix, booking contribution, acquisition cost and hospitality campaigns, with worked examples and two interactive calculators.
Read the analysis and try the tools ↗
One9Six Lab
Bring the difficult question.
Explore the evidence. Test the assumptions. Leave with a brief, a comparison or a plan your team can use.
Enter the Lab ↗
Research into strategy · Tourism Strategy
Tourism revenue is rising. Understand what drives it.
More visitors, shorter stays and higher spending per night. Our national analysis asks what these shifts mean for the next business decision.
Explore the research ↗A point of view
Good questions.
Better decisions.
Three questions that connect marketing decisions with business priorities. Explore the thinking and put it to work.
AI. Judgment. Responsibility.
Who checks what AI gets wrong?
Speed changes the workflow. It also changes where you need to pay attention.
Explore the thinking
Hospitality. Performance. Value.
A full hotel. At what cost?
Read demand beside acquisition costs, cancellations and the value of the stay.
Explore the thinking
Media. Reputation. Trust.
Attention moves. Trust stays.
A credible story needs substance that survives the next question.
Explore the thinking01 / What we do
The strategy to compete.
The ideas to stand out.
We connect brand strategy, digital experience and performance with the communications that build reputation and influence. One direction, carried through creative, content, media and institutional engagement.
From the first strategic decision to the digital platform, campaign or international meeting, we take responsibility for both the thinking and the delivery.
Digital Experience & Performance
Digital platforms, search and social, connected to campaigns that drive demand and conversion.
02Corporate Communications & Reputation
Corporate positioning, senior media relations and crisis counsel that strengthen credibility.
03Public Affairs & Advocacy
Policy intelligence, stakeholder engagement and institutional dialogue, in Greece and internationally.
04Content Strategy & Storytelling
Brand narratives, original copy and technical content, written with authority in Greek and English.
05Brand Strategy & Creative
Positioning, identity and campaign ideas that give brands a distinctive place in the market.
06Experiences & Global Engagement
Conferences, live experiences and international delegations built around meaningful participation.
07Editorial & Publishing
Reports, magazines and digital editions combining editorial rigour with distinctive design.
08Growth Strategy & Partnerships
Market intelligence, commercial positioning and partnerships that open new opportunities.
02 / Where we go deeper
Sector knowledge.
Sharper communication.
Sector focus
Tourism & hospitality
Hospitality, destinations, aviation, marinas and cruise travel.
Sector focus
Technology & innovation
Enterprise technology, digital products, videogames and innovation ecosystems.
Sector focus
Business & industry
Industry, retail, healthcare, pharmaceuticals and professional services.
Sector focus
Government & public institutions
Ministries, public institutions, local government and political organisations.
Sector focus
Institutions, culture & education
Culture, entertainment, creative production and videogames.
03 / Selected experience
The work behind
the experience.
Cisco
Technical content, media relations and digital communications
Astir
Digital marketing, social media and website design
Hellenic Spanish Chamber of Commerce
Institutional dialogue, international missions and strategic communication
Clients & collaborations
Relationships across
industries and borders.
Brands, businesses and institutions we have worked with, alongside our own initiatives. Explore the projects to see what we took on for each.
Architecture Greece / CityLab
Writing as a strategic discipline
Words that carry
your weight.
The right language makes a brand recognisable, an argument persuasive and a complex subject accessible. We write original Greek and English copy across campaigns, articles, speeches, websites and technical content.
04 / Perspectives
A point of view.
Grounded in practice.
Development:
Innovation earns its place in everyday life.
What Trikala’s mobility experience brings to destination strategy, stakeholder communication and the visitor journey. A Tourism Strategy perspective from the Electric + Micro Mobility Forum.
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AI Max for hotels: more reach needs a better brief.
More reach is useful when it serves the right inventory, guest and stay dates. Give AI Max a commercial brief, a controlled test and a measurement plan before expanding a hotel campaign.
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A hotel’s best campaign is not always its highest ROAS.
Campaign revenue is only the beginning of the calculation. Cancellations, channel costs and the cost of fulfilling the stay determine what the booking contributes. Use that contribution to guide the next investment.
Read the articlePractical resources
Put the thinking into practice.
Practical guides to AI workflows, direct bookings, campaign planning and strategic communication.
Latest
The developments
behind the decisions.
Development:
Google’s September AI Max update: check the release status.
A release announcement and a usable account feature are different stages. Check availability, controls and measurement before deciding what Google’s AI Max update should change in your campaign.
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Development:
Being seen and being believed are different jobs.
Discovery earns the first impression. Verification shapes what follows. Reuters Institute research offers a useful starting point for planning the evidence, coverage and sources people encounter after they first see a story.
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Development:
AI transparency is now an operational communications issue.
AI transparency belongs in the publishing workflow. European guidance makes approval, disclosure and documented checks practical questions for communications teams using generated content.
Read the articleUseful tools. Clear next steps.
Bring a question.
Leave with a working answer.
Start with the objective
What are you trying to achieve?
Choose the question closest to yours. Explore relevant work, try a useful tool and give us the context for your project.
Launch
Give the launch a clear proposition.
Align the story, the audience and the launch experience before the first announcement.
Tell us what you needA useful starting point
Architecture GreeceDigital experience, web development and bilingual content
Media pitch brief builderGrowth
Connect demand with commercial value.
Examine the offer, acquisition costs and conversion journey before deciding where the next budget should go.
Tell us what you needA useful starting point
Don BestDigital marketing · Performance marketing · Website · Content
Campaign break even calculatorReputation
Establish the facts. Shape the response.
Clarify what is known, who needs an answer and how the organisation should communicate its position.
Tell us what you needA useful starting point
OpenBetPublic affairs · Media relations · Corporate content · Events
Crisis first hour plannerInstitutional engagement
Define the decision and the right conversation.
Start with the issue, the relevant institutions and the evidence a productive discussion requires.
Tell us what you needA useful starting point
Hellenic Spanish Chamber of CommerceInstitutional relations · International missions · Communication
Event content plannerDigital transformation
Make the technology serve the work.
Connect the website, content, campaigns and AI workflows with the task the business needs to accomplish.
Tell us what you needA useful starting point
Architecture GreeceDigital experience, web development and bilingual content
AI workflow savings calculator